Evergreen Jewels is a Seattle based jewelry company with a focus on ethical and sustainable practices. They specialize in bespoke custom jewelry, meaning their brand needed to be as unique as their jewelry pieces. 

 

It was important to incorporate the clients love and respect for the PNW while conveying the sustainable mission of the company. Because of this I opted for mossy colors reflective of the gorgeous rainforest of the surrounding areas. Fun yet elegant type was employed to encapsulate the welcoming spa-like nature of stepping into the Evergreen Jewels shop. The logo combines the beauty of the jewels used in their pieces and the maturity of the evergreen trees found all around the Seattle area.