Deemed “The Little Pink House,” Olive’s Apron is not your ordinary bakery. You can expect to be transported to a magical fairy land when stepping in the door. Everything from the delicious sweets to the adorable decor is sure to bring a smile to your face. With this in mind, Olive’s Apron was in need of a major brand refresh that captured the whimsy and love that's been put into this special spot.

 

This rebrand needed to capture the joy customers feel when stepping into the bakery, while delivering information concisely and clearly. The visual identity pairs clean typography with hand painted elements to capture the homemade charm of this small business while maintaining professionalism.